What is Luxury Travelers’ Number One Hotel Amenity? Internet.
Let’s say you’re going on a vacation. Since this is more of a hypothetical situation, there’s no budget in site and you decide to stay at a luxury hotel. Out of all the hotel amenities, what’s the one you have to have? The Resonance Report on Affluent Travel and Leisure surveyed more than 1,200 U.S. households with incomes of $150k+ and discovered to the top ten hotel amenities when choosing a hotel/resort for vacation:
Internet Access- Beach
- Cuisine
- Privacy
- Close to Shopping and Restaurants
- Unique Activities/Experiences
- All-Inclusive Packages
- Fitness Center
- Online Reviews
- Walking Trails
Internet access was the most desired amenity above all by affluent U.S. travelers! According to the survey, 54% of affluents both under and over the age of 55 rated internet access number one. High Net Worth (HNW) households, or those with a net worth of $1MM+, rated internet access even higher at 57%. While affluents over 55 ranked privacy as the second most prized amenity, HNWs rated the beach as theirs.
While some people like to take a vacation from the internet, others have to stay connected at all times. Resonance Consultancy President, Chris Fair said, “It’s clear that American luxury travelers want the option to connect as they please, whether to bring their friends up to speed on their activities on social media or to touch base with the office.”
Fair also said that in order to meet the demands of luxury travelers, “the luxury hotels and resorts of the suture will not only have to provide free internet access throughout their property…but also create mobile applications and a digital visitor experience that will become an integrated part of the hospitality offering.”
Would you rank internet access that high on your top amenities list? Let us know! To download a copy of the Resonance Report 2013, visit www.resonancereport.com. And click here to see the original article from Luxury Travel Magazine!
