Content Marketing—a Common Marketing Tool in 2013

Original Source: The Wishpond Blog

Content is fire, social media is gasoline. –Jay Baer

Interesting fact: Companies that blog have 55% more traffic to their websites. According to The Wishpond Blog, “Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing.”

Take a look at Wishpond’s Infographic—you’ll quickly realize that content marketing has a huge impact on how consumers view and interact with the companies they follow. Other findings include: brands that blog generate 67% more leads per month; 68% of consumers spend time reading content from a brand they are interested in; 90% of consumers find custom content useful.

Check out the full State of Content Marketing 2013 Infographic here:

 

Do the brands you follow have good content marketing? How do they use it? Let us know!