Hotels will be Twitter pros in 2014: 14 Posts to Prove it!

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It’s only a matter of time.

Twitter’s not nearly as straightforward of a social network as Facebook, Google + and Linkedin. Its short-form style can be tough to get the hang of, especially for industries used to older forms of communication. Hotels however, have had no trouble adapting, Here are 14 great tweets that show that the hospitality tweeting is off to a great start in 2K14.

One of the major themes of this post is going to be value! Even though “Content is King” has become a cliche, it’s still true. Providing valuable content to twitter followers is the most effective way to a successful account.  This historical fact post by the  Willard is a perfect example. While not directly “selling” their hotel, this tweet provides an interesting tid-bit about their property that’s fun to read yet bolsters the hotels reputations at the same time.

 

Pictures are becoming a more and more powerful medium on Twitter. Ritz-Carlton did a great job of using this stunning picture to promote one of their properties in this tweet! 

 

Another example of using a visual this time Hilton does a good job of bringing in a pretty cool historical moment!

 

Who doesn’t like a free playlist?  The W Hotel did a great job of taking advantage of new music technology to deliver some compelling content to their followers. 

 

The InterContinental would have done better to use the Twitter handles @TheTimeMcgraw and @FaithHill , but the concept of this theme still works because they provide useful information.

 

As you may have noticed, a major trend in Twitter (and social media in general) has been the move toward more visual forms of content. That’s why Snapchat, instagram and vine have become so popular. Any time an account is able to post a cool original photo is good! 

 

This post succeeds on three levels, interesting fact, beautiful picture, and hotel reputation.

 

Posts like this are good for building trust with a follower base. Constantly selling and promoting is a sure-fire way to lose followers. That’s why this photo of an old general store in Mast is a great tweet.

 

Even though it’s a straight promotional post the Magellan Hotels capitalized on a current event well. Of course people are going to be booking hotels for New York now that the superbowl mathcup has been set!  They couldf have been more successfull if they would have specifically mentioned the seahawks or broncos though.   

 

We’re not sure what a skittle alley is, but this post get’s it’s point across.

 

MO does a couple of things right , they us an original hashtag and link to an original article about someone in thier organization.

 

Another great photo! Good job to Loews for recognizing MLK day with something other than a quote.

 

Maybe we’re just suckers for historical photos but this is a pretty cool picture.

 

If I was hungry I would definitely want to order something from RitzCarlton right now!

 

Have you seen a tweet that shows a hotel brand or property really gets twitter? Let us know in our comment section below!

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