Pantone 2020 Color of the Year

Instilling calm, confidence and connection, Classic Blue has officially been selected as Pantone’s Color of the Year. The Pantone Color Institute hopes to offer the world an “anchoring foundation” through Classic Blue, as we enter the new year.

 

All About Classic Blue

Think of what the sky looks like at dusk and you’ve got 2020’s Color of the Year, Classic Blue. It’s simple, timeless and used in all sorts of relaxed settings (think: spas). Classic Blue is a restful color that brings a sense of peace and tranquility, while also aiding concentration- something we could probably all use as we enter the new decade.

 

The Selection Process

For over 20 years, fashion designers, home furnishing curators and everyone in between looks to the Pantone Color of the Year for inspiration in the following year. So, a lot of time and thought goes into selecting just the right color. The Pantone Color Institute comb a variety of industries looking for trends that could inspire the year’s color. Influences might come from socio-economic conditions, upcoming sporting events, art collections, you-name-it. Overall, the color sets the tone for the following year.

 

Use Classic Blue in Your Sales Collateral

One of our favorite jobs as a hotel marketing agency is telling a brand’s story. How? Through selecting the right colors and patterns. If Classic Blue fits into your brand, or maybe might work for an upcoming event, let us help you incorporate it!