Four Tips to Help Master IG Influencer Marketing
“A picture is worth a thousand words” has never been more accurate in the age of Instagram. With roughly one billion monthly active users, Instagram is one of the most popular social networks worldwide. The photo-sharing app is especially popular in the United States and India, with nearly 140 million Instagram users. Instagram is the most effective platform to engage and influence target audiences. To integrate influencer marketing into your IG strategy, start with these four helpful tips.
Find A Micro-Influencer
Micro-influencers are influencers with 1,000-100,000 followers. Whether it’s highlighting a new pair of yoga pants, snacking on a protein bar or enjoying a hot flapjack at Hutton Hotel’s Mane and Rye breakfast spot, micro-influencers have a unique story to tell, personally creating advertising posts for their followers to listen in. They earn 6.7x more engagement than macro-influencers (influencers with +100,000 followers) and are a trusted source for recommendations. To find your perfect micro-influencer, look at their target audience and check that their follower-engagement ratio compares to the number of likes they receive. Another great way is through word of mouth; explore your local area for influencers that fit your budget, brand and content style.
Promote Contests and Giveaways
People love free stuff! Influencers encourage these partnerships because it helps them engage with followers and be more influential. Even if consumers might not win, giveaway contests create emotional connections. It also stimulates engagement because followers tend to check IG daily to see if they won. It’s an easy way to get everyone involved. To get the most out of the contest or giveaway, ensure followers comment on posts and share to their stories!
Live Streaming
Getting your brand featured on an influencers’ Instagram live feed is a great way to increase engagement, followers and create unique content. Live streaming is one of the best ways to connect with your followers in a direct, transparent and authentic way. Followers can submit comments and questions in real-time, building a stronger relationship between your brand and potential customers.
Instagram Takeovers
IG takeovers have grown exponentially and are now a valuable part of any IG marketing strategy. With Instagram takeovers, brands collaborate with influencers who take over their account and publish content on their behalf. Having an influencer on your company’s Instagram account is a great endorsement for your brand. It’s a mutual 50/50 value exchange between all parties. While your brand benefits from interacting with followers via a trusted voice, influencers can boost their brand awareness and access new audiences.
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