Digital Marketing Tips You Need to Know

 

 

With social media consumption and habits changing, staying ahead of the curve is crucial for any business looking to thrive. Enhancing your brand’s online presence, engaging audiences, and driving significant growth will help you stay on top of your game. These digital marketing tips are a great place to start. Explore some key insights we keep in mind to help our clients stay relevant and competitive in their industries.

Social Media Mastery

Mastering your social accounts is essential for building brand awareness and engaging your following. Social media platforms offer huge opportunities to connect with your target audience, promote products or services, and create a community around your brand.

• • Consistency – Maintaining a consistent posting schedule will keep your followers engaged and informed.
  • Visual Content – Use high-quality images, videos, and graphics to catch your followers’ eye. Keeping the same general design or theme for your content is a great way to gain recognition in people’s feeds.
  • SEO – Ensure your content is optimized for social platforms’ search engines to increase visibility and drive organic traffic.
  • The Influencer – Partner with influencers that align with your brand to reach a broader yet more engaged audience.

 

Telling Your Whole Story

Content marketing remains a cornerstone of effective digital marketing. By creating and sharing valuable content, you can tell your audience what your brand aligns with and what is important to you.

• • Monthly Calendar – Plan your content so you have a steady flow of relevant and timely posts.
  • Quality Over Quantity– Prioritize high-quality content that shows your audience who you are, what you stand for, and how you treat customers. Make it personal!
  • Diversified Content – Post a mix of blogs, videos, infographics, and images to reach different segments of your audience.
  • Engagement – Respond to comments, mentions, and messages to build a sense of community and trust. Don’t be afraid to show some personality with your followers.

Local SEO

You don’t have to rely on attracting local customers with just foot traffic. Optimizing your website’s online presence for local search can increase your visibility and boost sales.

• • Google My Business – Double-checking your business’s information on Google My Business ensures that customers can find your website, hours of operation, and even reviews.
  • Local Keywords – Incorporate keywords that locals are searching into your content, meta descriptions, and tags. You can also write blogs about common topics in your industry to help you rank on the search page.
  • Encourage Reviews – Getting your customers to review you can help improve local ranking and get more customers through your doors or on your website. Word of mouth is the best way to attract people, so make sure you’re getting positive reviews and addressing any negative ones.
  • Local Content – Develop content based on your area. Any local events, news, or activities to engage your community can help you to become part of the community in their eyes.

Extra Tips

If you’re not sure where to start with anything or just want to have a more comprehensive checklist, here are a few low-cost extra pointers we recommend.

• • Website – Ensure your website is user-friendly, mobile-optimized, and reflects your brand’s identity. There are a ton of site builders you can use to get all 3 of these checked off in less than a day.
  • Socials – Get a social account for the platforms that will reach your target audience. A lot of companies are migrating to short-form video, so TikTok trends may be in your future.
  • Email Marketing – Like the site builders, there are platforms that offer email marketing for free or super cheap. Get current customers to sign up for your newsletter and you now have a new way of communicating (with a great ROI).
  • Online Reputation – Regularly check reviews, tags, and comments to keep an eye on what people are saying about your business. Contrary to the saying, not all publicity is good publicity, so you want to monitor what you can.

 

By incorporating these tips into your digital marketing strategy, you can enhance your online presence from all corners. Remember that trends on the internet move fast, so the best advice we can give is to stay informed and adaptable with your marketing efforts. If you feel like you’re ready to step up your digital marketing game, reach out to us at info@mcconnellmarketing.com and follow us on socials to see extra tips throughout the month!