Elevate Your Brand with Custom Holiday Marketing Materials from McConnell Marketing

hands holding phone with holiday email on screen

 

Tis’ the season! Even though it’s only October, it’s time to start preparing for the holiday season. At McConnell Marketing, we believe in the magic of the holiday season, not just as a time for giving and celebration but also as an incredible opportunity for businesses to connect with their customers in meaningful ways. Over the years, our team has created a variety of holiday marketing materials and today we’re going to share some of our favorites with you!

1. Holiday ECards and Newsletters

During the holidays, people are more open to businesses and their messages. Holiday ecards and newsletters let businesses engage with customers in a festive and personal manner. This helps strengthen the brand’s bond with customers on an emotional level. Are you ready to reach your audience with digital holiday cheer? Request a quote today.

 

holiday themed email newsletter on phone mockupanimated holiday ecardNew Years Eve party email mockup on phone

2. Printed Holiday Cards and Envelopes

Sending out customized printed holiday cards and envelopes sends a positive message about your brand. It shows that your business values its customers and is willing to make them feel appreciated. This can boost your brand’s reputation and build customer loyalty. Get a quote for your custom holiday cards today.

 

festive holiday cardart deco style holiday cardtwo holiday cards with envelopes

3. Social Media Content Creation

Creating holiday-themed content on social media is crucial for increasing your brand’s visibility during the holiday season. Holiday posts tend to be shared and engaged with more, expanding your reach and attracting new customers. Consistent and appealing social media content also keeps your brand top-of-mind. Contact us today to get the most out of your social accounts.

 

holiday sale social media post on phone mockupholiday giveaway social media post mockup on tabletholiday social media post on phone mockup

4. A Complete Holiday Package

Our complete holiday package offers a comprehensive holiday marketing approach. We combine digital (ecards and social media) and traditional (printed cards, envelopes and flyers) marketing channels as well as event promotion tactics to create an effective strategy. This package ensures your brand’s message reaches customers through multiple channels, maximizing its impact. Are you looking to elevate your holiday social media marketing this year? Reach out to us today for a custom quote.

 

website page and digital flyer for helping hands tree fundraisenew years eve party flyerChinese new year invite

These holiday marketing materials are crucial and valuable tools for businesses during the holiday season. They help with customer engagement, branding and sales, all while saving businesses time and presenting a unified marketing effort.

 

If you or your business needs help creating any of these or other holiday marketing materials, contact us today at 330-286-0487 or email us to get a custom quote. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

The Do’s and Don’ts of Event Promotion

 

Are you organizing a corporate conference, music concert or charity fundraiser? Making your event promotion effective is a key ingredient for its success. Good promotion creates excitement, attracts attendees, and sets the event’s tone. Let’s dive into some essential do’s and don’ts to help you create a memorable event for everyone involved!

Do:

1. Define Your Target Audience: Before you start promoting your event, have a clear understanding of who your target audience is. This will help you tailor your marketing efforts and messages to resonate with the right people.

2. Utilize Multiple Channels: Don’t rely on a single platform for promotion. Leverage a mix of online and offline channels such as social media, email marketing, flyers, posters, and local media to reach a wider audience.

3. Collaborate and Partner: Collaborate with influencers, local businesses, or relevant organizations that align with your event’s theme. Partnerships can help you tap into new audiences and expand your reach.

Don’t:

1. Promote Too Early or Too Late: Timing is crucial. Start promoting early enough to build anticipation, but not so early that people forget about it. Similarly, avoid last-minute promotions that don’t give attendees enough time to plan.

2. Overwhelm with Information: While it’s important to provide essential details, overwhelming your audience with too much information can lead to confusion. Present information clearly and concisely.

3. Ignore Analytics: Set up tracking mechanisms to monitor the effectiveness of your promotional efforts. Analyze metrics like website traffic, social media engagement and email open rates to make informed decisions.

If you’re planning an event and need help successfully promoting it, contact us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

Small Business Marketing: Reaching Your Audience on a Budget

 

In today’s business landscape, effective marketing strategies play a crucial role in driving the success of your business. Contrary to popular belief, marketing doesn’t have to be an expensive endeavor. With a bit of creativity and well-thought-out strategies, you can effectively promote your business and connect with your target audience, even without a large budget. These 4 tips are sure to help effectively spread the word about your small business!

Know Your Message:

Before diving into marketing, you must clearly understand what you want your customers to know about your business. Start by identifying your target audience, then consider their needs and potential pain points with your product. This will allow you to craft a compelling brand story that resonates with your customers. Knowing your message will help guide your marketing efforts and ensure consistency across all of the following channels!

Optimize Your Public Awareness:

In today’s digital age, a well-designed and user-friendly website is a must-have for any business. Fortunately, creating a website is more accessible than ever, even for those with limited technical skills. Platforms like Wix and GoDaddy offer user-friendly website builders with pre-made templates that streamline the process. If you’re selling products, it might be worth seeking professional help to create an e-commerce website that showcases your products effectively. A well-optimized website acts as your digital storefront, providing valuable information, building credibility and enabling online transactions.

Connect with Your Audience:

Social media platforms have revolutionized the way businesses connect with their target audience. Platforms like Instagram, Twitter, Facebook, LinkedIn and TikTok offer powerful marketing opportunities. Research your target audience to determine which platforms they frequent the most, then focus your energy on those platforms. Establish a consistent presence by regularly posting engaging content. You can also leverage the power of visual content, such as images and videos, to capture attention and generate interest in your products or services!

Get on the Map (Literally!):

One of the most effective ways to increase your business’s visibility is to claim your online presence on platforms like Google Maps and Apple Maps. Setting up accounts on these platforms is relatively simple and can significantly improve your local visibility. By claiming your business, you ensure that potential customers can easily find your location and contact information, also ensuring a sense of credibility in the customer.

 

If you need help with your marketing efforts, contact us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

Unlocking the Benefits: The Importance of Hotel Loyalty Programs for Hoteliers

 

In the present day, hotels around the world are actively adopting Loyalty Programs. These programs aim to maintain customer satisfaction and foster loyalty towards a particular hotel chain by offering rewards in exchange for this loyalty. With a range of loyalty programs available, hotels are experiencing growing advantages from their implementation.

Redefining the Guest Experience:

Loyalty programs offered by hotel chains are crafting an extraordinary experience that surpasses travelers’ expectations. These exceptional services not only strengthen the trust between the brand and its hotel guests but also cultivate a deep sense of significance, empowering them to act as brand ambassadors.

When travelers encounter exceptional service, they are compelled to recommend the loyalty program to their friends who are seeking their own perfect loyalty experience. The power of personal endorsement cannot be understated in today’s interconnected world. When someone receives a heartfelt recommendation from a trusted source, they are more inclined to explore and engage with the recommended loyalty program.

Surging Financial Success:

After enrolling in loyalty programs, the retention of guests has observed a notable increase. This elevated retention rate has proven to be a catalyst for surging revenue in numerous hotel chains. Loyal guests, demonstrating their trust, exhibit tendencies to book longer stays at hotels within the chain and explore diverse locations within the network. As a result, revenue experiences an uplift across multiple locations over time.

Moreover, investing in loyalty programs proves to be a more cost-effective strategy for hotels compared to targeting entirely new customer audiences. By nurturing relationships with existing loyal patrons, hotels can maintain consistent revenue streams, optimizing their efforts and expenditure.

Sustained Patronage

In 2022, a significant 44% of travelers acknowledged the substantial influence of loyalty programs on their choice of accommodations during travel. However, an array of feedback revealed that many customers expressed dissatisfaction with the current perks offered, as they failed to align with their preferences. While member recognition holds value, it alone does not suffice to maintain guest loyalty.

A survey conducted by SevenRooms shed light on the key motivators for rebooking within loyalty programs. Among these were receiving additional loyalty points for indulging in on-property dining experiences, unlocking enhanced credit card rewards, and earning dining credits upon reaching a new loyalty tier. These incentives emerged as the most compelling factors for guests, which is very important for hotel chains that may be creating loyalty programs in the future.

 

When it comes to marketing your hotel’s newest loyalty program, McConnell Marketing is here to help! Contact us today or call us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

Tech-nifying the Hospitality Experience: Unleashing the Future of Guest Services

 

Technology is continuously evolving, and we are starting to see its ever-changing effects on the hospitality industry. Many hotels are starting to implement these game-changing innovations in order to make customer service and behind-the-scenes processes much more efficient. Many leading hotel chains have seen incredible benefits from these innovations, so here are a few of the ones being implemented.

Smart Hotels:

With a rise in artificial intelligence and augmented reality, hotels are increasing their digital connectivity. Smart Hotels allow guests to easily move through the check-in and check-out processes, while also bringing an increased sense of comfort to their stay.

Features can include facial recognition and voice control for guests to enter their rooms and turn the lights on. They may also use their mobile devices to lock and unlock their room. All of these features are helping make the guests’ journey simpler and more efficient, making it all the more enjoyable!

DocMX:

DocMX, a process automation technology, is being used across the globe to shorten the time spent on lengthy processes usually found within human resources, finance and sales departments. These behind-the-scenes positions are starting to use DocMX due to the labor shortage hotels are facing.

With fewer people, time-consuming, data-driven tasks should be the least of the staff’s worries. By using DocMX, the staff can focus on more personable, thoughtful tasks. The implementation of DocMX is also helping to reduce hotels’ operational costs. This way more time, energy and money can be used to better the guest’s journey.

Sustainability Efforts:

It’s no secret that waste produced by hotels greatly affects our carbon footprint, and many companies are deciding to provide their data on how they’re impacting the environment. Companies are also moving towards implementing more sustainable efforts into their daily tasks and reports. They are specifically focusing on energy consumption, water consumption and waste per individual room in order to accurately capture their effects.

Travelers have started to see the effects their visits are having on the environment and many are advocating for hotels to start taking sustainability seriously.  According to Booking.com, 81% of global travelers have stated that traveling sustainably is very important to them. Hotels need to start moving towards ways to be environmentally conscious in their operations, as even their guests see this as the future of hospitality.

Let McConnell Marketing help you reach your guests and let them know the steps you’re taking to implement these suggestions, contact us today or call us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!