Mandarin Oriental named World’s Best Luxury Hotel Brand in 2025 by Luxury Travel Intelligence

Since opening its first property in Hong Kong in 1963, Mandarin Oriental has built a reputation for being one of the most detail-oriented hotel brands in the world. Its portfolio now spans 40 hotels and residences in 26 countries, all of which highlight the same, unwavering commitment to the guest experience.

This attention to detail isn’t just an aesthetic refinement. It is a philosophy that is at the heart of every guest touchpoint. How the staff anticipates needs, how the space is designed, and how the brand’s identity remains consistent from one location to another. It is what fuels the loyalty of guests, who know they can expect the same meticulous level of hospitality whether they are staying in New York City, London, or Milan.

Mandarin Oriental New York

One of Mandarin Oriental’s flagship properties is located in New York City. In a destination where hospitality competition is at its peak, the smallest part of the guest experience is all a part of a bigger picture. We’ve had the privilege of working with this property directly, supporting their marketing efforts for over 14 years by producing a myriad of projects from custom sell sheets and brochures to high-end restaurant menus and holiday e-cards.

At first glance, printing business cards may seem like a small task, but with Mandarin Oriental, nothing is small. Their branding guidelines are meticulous, with very precise rules around typography, spacing, paper finish, and color tones. Every business card is more than just contact information. It is a solidification of their commitment to the brand’s luxury standard.

Every project gives us an inside look at how deeply Mandarin Oriental protects (and elevates) its identity. Even in the details that are often overlooked, their commitment to excellence shines through and makes their guest’ experience memorable.

Behind the Scenes of Excellence

For people curious about what drives this level of card, Mandarin Oriental recently offered a look into the process with their documentary Inside the Dream. The film highlights their guest-centered brand philosophy, showcasing the planning behind every interaction. Viewers see how they don’t just provide service, they cultivate a bespoke experience rooted in anticipation, empathy, and precision.

It’s a rare opportunity to witness the inner workings of a brand that redefines hospitality and proves why Mandarin Oriental deserves to top lists like LTI’s.

The Details Matter

For luxury brands, details are everything. They signal to guests that nothing in their stay has been left to chance. It is all meticulously curated and considered. From the weight of the stationery in rooms to the cadence of the staff’s greeting, Mandarin Oriental has mastered the art.

Our work with their New York City property brought that philosophy to life in a very tangible way. It was a reminder that every size detail tells a larger story of excellence.

That’s why the brand continues to earn recognition and wow guests and institutions like LTI. Their success isn’t solely about upscale amenities: it’s about creating a foundation of trust and consistency in world-class hospitality.

Need some more ideas on how to make your property stick out from the rest? Email us at info@mcconnellmarketing.com to get started.