McConnell Marketing’s Megan Sovik blogs about the hospitality trends she and Katie picked up from the IHMRS/BDNY Tradeshow in New York City.
Katie Williams and I recently attended to the IHMRS/BDNY Tradeshow at Javits Center in New York City. The goal was to see what’s trending in hospitality design and to also make sure that we, at McConnell Marketing, are marketing our clients in the best possible way. The show was broken up into two sides: one that was interiors (i.e. furniture, décor—basically, all the pretty stuff). The other side was more operational (i.e. soaps, room amenities, etc.). They also had many informational sessions and speakers.
To be honest, the show was very overwhelming, and we walked the floor multiple times to make sure we didn’t miss anything. We wanted to get everything out of it that we could. After taking a lot of time to process and go through every piece from every vendor we talked to, there are four trends we came away with that we think could benefit our clients:
Square
Square collateral pieces are in—they actually have been for quite a while (and we’ve done quite a few pieces for our clients). What I didn’t expect to see was that so many pieces were small. It used to be that larger 8 x 8 or 9 x 9 pieces were the norm. Now we’re seeing printed pieces that are 4 x 4 or so, with tons of photos and little text. Nowadays, everyone’s trying to be environmentally friendly—and using less paper is a way to reduce your carbon footprint. At McConnell Marketing, we work with waterless printers and know quite a bit about recycled papers to take that idea even further.
Printing on Aluminum
One thing I didn’t expect to see is printing on aluminum. It may sound odd, but it’s a great for display materials. When I saw this, the first thing I thought of was posters and displays throughout a hotel. Rather than printing on a regular poster and coating it with a UV-resistant varnish or protectant, printing on aluminum is a great way to make these materials last longer. Images and sizes can be customized to whatever is needed. We’ve found a lot of vendors who do this. Let us know if you’re interested in seeing pricing!
Colors
Gone are the days of neutrals! Accent colors are everywhere! If this wasn’t evident by the choice of the last two Pantone colors of the year (tangerine and emerald green), it was very evident at the show. Katie and I saw lots of purples, royal blues, yellows and greens. Obviously you don’t want to go too far with too many colors, but McConnell Marketing will be happy to assist with picking out a color palette that works for you.
Technology
One of the coolest technologies I saw was for the bathroom (odd—I know). We first saw it working with The St. Regis Washington, D.C. years ago when they added TV’s to their mirrors. Well now it’s being taken a step further. Mirrors are now able to hook up to smart phones through blue tooth. They can play music, check your e-mail and play movies. We at McConnell Marketing are happy to provide you with ideas and collateral to instruct guests on how to use the technology.
