Listen Up! The Power of Podcasting in Hotel Marketing

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The Next Big Thing… It’s nearly impossible to predict but it’s sure fun to try. Well, we recently came across an article from Skift claiming that podcasting could be the next big thing in content marketing and we can’t help but agree, especially in the context of hospitality marketing!   What’s a Podcast? Wikipedia defines […]

The “Experience Economy” and How to Use It

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What is the “Experience Economy?”  Today’s travelers value authenticity, making new memories and having adventures. They want something more than the traditional tourist spots and passive relaxation associated with leisure travel of the past. As Airbnb’s marketing points out, people who travel are doing so to have a certain type of experience. Huffington Post explains the […]

8 Hotels With Must-See Holiday Traditions

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  Claridge’s, London Horse-drawn carriages and carol singing await guests at London’s iconic Claridge’s where a two-night package from December 24-26 includes those festivities, plus accommodations, Christmas lunch and Boxing Day breakfast. Holiday guests enter the hotel via a magical forest designed by Sir Jony Ive, Apple’s renowned chief designer, and Apple designer Marc Newson, in […]

5 OF THE MOST ROMANTIC VALENTINE’S GETAWAYS IN THE U.S.

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Honeymoon destinations aren’t just for honeymoons. These locations are perfect for a Valentine’s getaway, or anytime you need some romantic time away from the stresses of everyday life. So go ahead and spoil yourself, and your partner, with these divine hotels in the United States.   Eau Palm Beach – Palm Beach, Florida Rated the […]

What is a Hotel’s Most Important Amenity?

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Hotels are in a constant battle to stand out from the competition. In a world where sites like  Priceline, Expedia and Kayak have become the most popular ways to book, guests tend to view price as the only difference between hotels.  Some properties have tried to combat this trend using futuristic gimmicks  like adding Robot Butlers to their staff  or […]

Why Robot Butlers are NOT going to revolutionize Hospitality (Yet)

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Earlier this week, in an article titled  “Hotel’s Robot Butlers Could Revolutionize Room Service” CBS reported on a Silicon Valley Hotel that is trying a novel approach to improving guests experience with room service by adding Robot Butlers to its staff. As exciting as it sounds… “could” is a very important part of the article’s title. Yes, technically […]