Don’t Sweat It: Marketing for the Summer Holidays

Posted on Leave a commentPosted in Marketing, News

The phrase “holiday marketing”, probably fills your mind with visions of snow, twinkling lights and piles of gifts. But what about the warm-weather holidays that make summer so much fun? Think fireflies, bonfires, and the holidays that conjure up childhood memories. Opportunities to piggy-back onto already existing feelings that are associated with summer can freshen up […]

Listen Up! The Power of Podcasting in Hotel Marketing

Posted on Leave a commentPosted in Marketing, Uncategorized

The Next Big Thing… It’s nearly impossible to predict but it’s sure fun to try. Well, we recently came across an article from Skift claiming that podcasting could be the next big thing in content marketing and we can’t help but agree, especially in the context of hospitality marketing!   What’s a Podcast? Wikipedia defines […]

The End of One-Size-Fits-All in Hotel Marketing

Posted on Leave a commentPosted in Hotel features, Marketing, Travel

With Amazon suggesting your next purchase, iPhones identifying your work location and Chipotle remembering your favorite order, consumer’s today expect a customized experience no matter where they go. In fact, according to Mckinsey & Company “Personalization technologies can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing […]