Don’t Sweat It: Marketing for the Summer Holidays

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The phrase “holiday marketing”, probably fills your mind with visions of snow, twinkling lights and piles of gifts. But what about the warm-weather holidays that make summer so much fun? Think fireflies, bonfires, and the holidays that conjure up childhood memories. Opportunities to piggy-back onto already existing feelings that are associated with summer can freshen up […]

Remarkable Stats Every Hotel Marketer Should Know

Posted on Leave a commentPosted in Hotel features, Marketing, News

  Travelers search for accommodations or location 77% of the time.  A white paper from TrustYou.com reported that travelers search for keywords that have to do with accommodations or locations 77% of the time. Only 57% of travelers search specifically for hotels. In other words, amenities and location, not brand should be your main focus when […]

mobile marketing trends

Marketing Trends Hoteliers Should Take Advantage of in 2017

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Where are we headed? It’s a common but tough-to-answer question this time of year. In the hotel marketing world we’re headed for a year that will be defined by a few major trends. Here are the marketing trends we think will have the biggest impact in 2017: Mobile According to statcounter.com mobile and tablet internet usage surpassed desktop […]

Our 5 Favorite Takeaways From Doyo Live

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Last week we attended the first ever DOYO conference, a digital marketing conference that took place in our own backyard right here in Youngstown Ohio. The conference brought together the region’s leading experts on digital marketing for a day of learning, dialogue and networking. Here are some of our favorite points from DOYO Live 2016 1. […]

Cleveland’s Underappreciated Hospitality Boom

Posted on Leave a commentPosted in Clients in the News, Hotel features, News

Though the excitement of the Republican National Convention has come and gone for Cleveland, excitement for the city’s hospitality industry is just getting started. The convention was actually one of several factors that have helped recently revitalize Cleveland’s hospitality industry. The RNC in particular was an important motivator for development because in order to even be considered in […]