The End of One-Size-Fits-All in Hotel Marketing

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With Amazon suggesting your next purchase, iPhones identifying your work location and Chipotle remembering your favorite order, consumer’s today expect a customized experience no matter where they go. In fact, according to Mckinsey & Company “Personalization technologies can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing […]

Boutique Hotels Get Their Own Rewards Program

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It would come as no surprise that the big hotel chains have perfected rewards programs. Starwood’s SPG Program and Marriott Rewards offer great incentives to frequent users, and will soon merge to form the biggest rewards program in existence. With a growing number of travelers looking for a boutique hotel experience, it makes sense to […]

5 OF THE MOST ROMANTIC VALENTINE’S GETAWAYS IN THE U.S.

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Honeymoon destinations aren’t just for honeymoons. These locations are perfect for a Valentine’s getaway, or anytime you need some romantic time away from the stresses of everyday life. So go ahead and spoil yourself, and your partner, with these divine hotels in the United States.   Eau Palm Beach – Palm Beach, Florida Rated the […]

CREATIVITY IN THE FACE OF ADVERSITY: HOW NEW YORK HOTEL’S MADE THE BEST OF THIS YEAR’S BLIZZARD

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  #Blizzard2016 or Winter Storm Jonas, as the Weather Channel called it, was a seriously disruptive winter storm for most of the eastern seaboard, especially New York City. Interestingly, it looks like adversity got the creative juices flowing for the city’s hotels, which debuted a number of specials and sales packages during the storm. As […]

SOME NUMBERS THAT MIGHT CHANGE HOW YOU THINK OF AIRBNB

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The vacation home rental service Airbnb has rapidly grown in popularity since its founding in 2008. Its unprecedented growth and disruptive nature has made it a major talking point for anyone involved in the hospitality industry. Whether or not you think Airbnb will revolutionize traditional hospitality or remain in its niche, here are a few […]

Why Hoteliers should watch more Basketball!

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How much do sports really matter? They matter a lot to your feelings, but outside the heartbreak or elation your favorite sports franchise causes on a week-to-week basis it’s not like a team’s performance impacts entire industries or anything, right? Well, not exactly… The story of Cleveland’s prodigal superstar “I’ve decided to take my talents to […]