stack of colorful hotel brochures

3 New-School Ideas to Improve Your Old-School Hotel Brochure

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When you think of innovation in hospitality marketing, A hotel brochure probably isn’t the first thing to come to mind. In today’s world of social media, influencer marketing and geo-targeted ads, you might be surprised to learn that the humble brochure has experienced some innovations of its own! Here are are some fresh ideas for […]

Listen Up! The Power of Podcasting in Hotel Marketing

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The Next Big Thing… It’s nearly impossible to predict but it’s sure fun to try. Well, we recently came across an article from Skift claiming that podcasting could be the next big thing in content marketing and we can’t help but agree, especially in the context of hospitality marketing!   What’s a Podcast? Wikipedia defines […]

The “Experience Economy” and How to Use It

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What is the “Experience Economy?”  Today’s travelers value authenticity, making new memories and having adventures. They want something more than the traditional tourist spots and passive relaxation associated with leisure travel of the past. As Airbnb’s marketing points out, people who travel are doing so to have a certain type of experience. Huffington Post explains the […]

8 Hotels With Must-See Holiday Traditions

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  Claridge’s, London Horse-drawn carriages and carol singing await guests at London’s iconic Claridge’s where a two-night package from December 24-26 includes those festivities, plus accommodations, Christmas lunch and Boxing Day breakfast. Holiday guests enter the hotel via a magical forest designed by Sir Jony Ive, Apple’s renowned chief designer, and Apple designer Marc Newson, in […]