It’s the most wonderful time of year, and for once we aren’t talking about the holidays! Pantone officially announced their 2019 Color of the Year and designers everywhere, including yours truly, are pretty inspired. What is it? Living Coral. Pantone 16-1546 Described as vibrant, yet mellow, warm and nourishing, Pantone 16-1546 aka Living […]
Last week, we attended the 2018 OHLA Annual Conference to give a presentation about branding. If you’ve never heard of OHLA before, it’s the Ohio Hotel & Lodging Association and, it’s one of the oldest hotel associations in the country. Founded in 1893, OHLA’s main purpose was actually originally to prevent the passing of counterfeit […]
You can’t ignore your iCal reminder any longer- it’s time to get your holiday marketing materials designed and sent to print! And there’s no need to panic, we can help. Whether you need a printed card, animated landing page, digital brochure, social media graphic, you-name-it, let us take care of it. The Complete Package […]
Nowadays, guests look for more than just fluffy pillows and an indoor pool when choosing a hotel. What’s at the top of the list? Instagrammability. According to research by hotels.com, one in six travelers admitted to choosing a hotel based on its social media potential. Is there bright lighting? Unique art? Crazy architecture? Guests are […]
Though travel is one of our favorite pastimes here at McConnell Marketing, even the best planned trips don’t always go well. Here are our favorite… and craziest travel stories.
Believe it or not, spring cleaning season is upon us! And as you dust those counters and Windex your windows, don’t forget to clean up your marketing too. Whether it’s connecting with distant clients or updating social media graphics, spring is the perfect time to refresh your marketing strategy. Watch our latest video for more […]
In this video Alexa, one of our graphic designers, shares some best practices and strategies for creating an effective ad! Tips covered include: Why it’s important to optimize for mobile The value of branding Using a call to action Creating a sense of urgency For more hotel marketing tips and tricks directly to your inbox, […]
Unbelievable wins, upset fans and broken brackets: the signs of a healthy March Madness season. And in the midst of this basketball frenzy, we’re here to share some stats that won’t be on ESPN tonight. Take a behind-the-scenes look at some of the most unique March Madness fun facts pertaining to the teams, marketing and […]
Women’s History Month is upon us and as a women-owned company, we have a lot to celebrate! This year especially, women across the country are being heard, and well-known companies have not ignored their voices. Today, we’re sharing some of the campaigns that big brands have launched in celebration of women. Johnnie Walker This […]
In today’s digital world, is there still a place for print marketing? Is print worth the effort and cost? How could it increase sales? All of these questions and more are answered in our latest video! Take a look and discover our answers to some of the most popular questions about print marketing.