OHLA Annual Conference 2018

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Last week, we attended the 2018 OHLA Annual Conference to give a presentation about branding. If you’ve never heard of OHLA before, it’s the Ohio Hotel & Lodging Association and, it’s one of the oldest hotel associations in the country. Founded in 1893, OHLA’s main purpose was actually originally to prevent the passing of counterfeit […]

Hilton Changes Conversation About Direct Booking

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What does a capella, family vacations and Hilton have in common? They’re all part of the brand’s new campaign Expect Better, Expect Hilton. Using celebrity spokesperson, Anna Kendrick, and candid messages, Hilton is working to change the conversation surrounding direct booking. And you can aca-believe that it’s gaining traction.   Expect Better, Expect Hilton The […]

Hotels’ Soft Brands Continue To Rise

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Whether it’s by developing enticing incentive programs or pushing into uncharted markets, hoteliers and big hotel brands are constantly adapting to the ever-changing hospitality market. But there’s one strategy that has seemingly exploded in the last few years: the use of soft brands.   What Are “Soft Brands” Simply put: they’re independently branded properties that […]

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Hotels Say No More Plastic Straws

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Did you know that in just one day, Americans use and dispose of 500 MILLION plastic straws? That’s enough straws to circle around the Earth 2.5 times! But some restaurants and hotels are finally saying no more. You can read more about the impact of straws and brands that are banning them, below.   But […]