What does a capella, family vacations and Hilton have in common? They’re all part of the brand’s new campaign Expect Better, Expect Hilton. Using celebrity spokesperson, Anna Kendrick, and candid messages, Hilton is working to change the conversation surrounding direct booking. And you can aca-believe that it’s gaining traction. Expect Better, Expect Hilton The […]
Whether it’s by developing enticing incentive programs or pushing into uncharted markets, hoteliers and big hotel brands are constantly adapting to the ever-changing hospitality market. But there’s one strategy that has seemingly exploded in the last few years: the use of soft brands. What Are “Soft Brands” Simply put: they’re independently branded properties that […]
Whether it’s changing an entire brand (throwback to iHob) or spending millions on commercial spots (hey Tide), marketers are always trying to grab consumers’ attention. So what’s the latest trend? Pop-up shops. See how big brands are using them and why hotels should, below. Big Brands Are Popping (Up) Basically brands are setting up […]
Did you know that in just one day, Americans use and dispose of 500 MILLION plastic straws? That’s enough straws to circle around the Earth 2.5 times! But some restaurants and hotels are finally saying no more. You can read more about the impact of straws and brands that are banning them, below. But […]
It’s official, the hospitality industry has outdone themselves this time. Thanks to the Conrad Maldives Rangali Island resort, you can now stay in the world’s first undersea villa. Unbelievable views, luxurious service and probably a little fear can be expected with its opening in November of this year. Meet The Muraka With the resort […]
Have you ever smelled something and memories instantly flooded your mind? What about a smell that reminded you of a hotel? If yes, then you were probably exposed to scent marketing. For years, hotels have used the powerful tool of scent to keep guests coming back, and now their clever tricks have been revealed. […]
The hotel industry is constantly evolving, and brands like Marriott are always on the lookout for ways to stay relevant. This year, the major hotel chain has decided to branch out from hotel to home with its new homesharing pilot. What is homesharing? If you’ve heard of Airbnb or HomeAway, then you already know […]
With a new hotel opening right in our backyard, we couldn’t not take a look. So, we packed our bags and booked a night at the brand new DoubleTree Youngstown Downtown! Here are some of our takeaways after staying at the new property. The Views Located in the historic Stambaugh Building, the DoubleTree Youngstown […]
When you pack for your next trip, you may want to remember your own toiletries. Why? Hundreds of hotels are no longer providing little bottles of shampoo, conditioner and soap. What’s happening to the shampoo? The Wall Street Journal reports that hundreds of hotels are getting rid of their travel-sized, free bottles of shampoo, […]
Modernizing furniture, updating technology, improving bathrooms, changing signage- hotel owners are faced with MANY options when it comes to renovations. With so many areas that could be renovated, which ones are prioritized? Lately, trends have shown that hoteliers are looking to renovate publicly used spaces (lobby, workout facility, restaurants) first. Why renovate common areas? […]