For many companies (especially in the hospitality industry), creating a lighter carbon footprint is no longer a trend, but a core part of their business models. Just think: Marriott swapping disposable shampoo for reusable containers or the many properties using recycled paper in their sales collateral. It’s safe to say the hotel industry has picked […]
It’s the most wonderful time of year, and for once we aren’t talking about the holidays! Pantone officially announced their 2019 Color of the Year and designers everywhere, including yours truly, are pretty inspired. What is it? Living Coral. Pantone 16-1546 Described as vibrant, yet mellow, warm and nourishing, Pantone 16-1546 aka Living […]
Last week, we attended the 2018 OHLA Annual Conference to give a presentation about branding. If you’ve never heard of OHLA before, it’s the Ohio Hotel & Lodging Association and, it’s one of the oldest hotel associations in the country. Founded in 1893, OHLA’s main purpose was actually originally to prevent the passing of counterfeit […]
What does a capella, family vacations and Hilton have in common? They’re all part of the brand’s new campaign Expect Better, Expect Hilton. Using celebrity spokesperson, Anna Kendrick, and candid messages, Hilton is working to change the conversation surrounding direct booking. And you can aca-believe that it’s gaining traction. Expect Better, Expect Hilton The […]
Whether it’s by developing enticing incentive programs or pushing into uncharted markets, hoteliers and big hotel brands are constantly adapting to the ever-changing hospitality market. But there’s one strategy that has seemingly exploded in the last few years: the use of soft brands. What Are “Soft Brands” Simply put: they’re independently branded properties that […]
Whether it’s changing an entire brand (throwback to iHob) or spending millions on commercial spots (hey Tide), marketers are always trying to grab consumers’ attention. So what’s the latest trend? Pop-up shops. See how big brands are using them and why hotels should, below. Big Brands Are Popping (Up) Basically brands are setting up […]
Did you know that in just one day, Americans use and dispose of 500 MILLION plastic straws? That’s enough straws to circle around the Earth 2.5 times! But some restaurants and hotels are finally saying no more. You can read more about the impact of straws and brands that are banning them, below. But […]
It’s official, the hospitality industry has outdone themselves this time. Thanks to the Conrad Maldives Rangali Island resort, you can now stay in the world’s first undersea villa. Unbelievable views, luxurious service and probably a little fear can be expected with its opening in November of this year. Meet The Muraka With the resort […]
Have you ever smelled something and memories instantly flooded your mind? What about a smell that reminded you of a hotel? If yes, then you were probably exposed to scent marketing. For years, hotels have used the powerful tool of scent to keep guests coming back, and now their clever tricks have been revealed. […]
The hotel industry is constantly evolving, and brands like Marriott are always on the lookout for ways to stay relevant. This year, the major hotel chain has decided to branch out from hotel to home with its new homesharing pilot. What is homesharing? If you’ve heard of Airbnb or HomeAway, then you already know […]