Hilton Changes Conversation About Direct Booking

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What does a capella, family vacations and Hilton have in common? They’re all part of the brand’s new campaign Expect Better, Expect Hilton. Using celebrity spokesperson, Anna Kendrick, and candid messages, Hilton is working to change the conversation surrounding direct booking. And you can aca-believe that it’s gaining traction.   Expect Better, Expect Hilton The […]

Hotels’ Soft Brands Continue To Rise

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Whether it’s by developing enticing incentive programs or pushing into uncharted markets, hoteliers and big hotel brands are constantly adapting to the ever-changing hospitality market. But there’s one strategy that has seemingly exploded in the last few years: the use of soft brands.   What Are “Soft Brands” Simply put: they’re independently branded properties that […]

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Hotels Say No More Plastic Straws

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Did you know that in just one day, Americans use and dispose of 500 MILLION plastic straws? That’s enough straws to circle around the Earth 2.5 times! But some restaurants and hotels are finally saying no more. You can read more about the impact of straws and brands that are banning them, below.   But […]

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What Are Hoteliers Renovating First?

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Modernizing furniture, updating technology, improving bathrooms, changing signage- hotel owners are faced with MANY options when it comes to renovations. With so many areas that could be renovated, which ones are prioritized? Lately, trends have shown that hoteliers are looking to renovate publicly used spaces (lobby, workout facility, restaurants) first.   Why renovate common areas? […]