BACK TO SCHOOL: A MARKETING 101 REFRESHER FOR HOSPITALITY PROS (PART 4/4)

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With September over, it’s time to wrap up our Back-to-School blog series. Over the last month, we’ve been posting about concepts commonly taught in marketing classes that have real-world marketing applications. Our final post in the series is about IMC or Integrated Marketing Communications, something that’s used in just about every modern marketing strategy. IMC Defined The […]

Why Hoteliers should watch more Basketball!

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How much do sports really matter? They matter a lot to your feelings, but outside the heartbreak or elation your favorite sports franchise causes on a week-to-week basis it’s not like a team’s performance impacts entire industries or anything, right? Well, not exactly… The story of Cleveland’s prodigal superstar “I’ve decided to take my talents to […]

4 Unique Hotel Marketing Ideas You’ll Wish You’d Thought Of

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  Have you implemented a truly unique marketing idea recently?  If you haven’t, we can’t blame you. Coming up with original ideas is hard work, let alone coming up with original ideas that are actually effective. Seth Godin, sales and marketing guru, has called marketing “a contest for people’s attention” In today’s world of information overload that description is truer […]

Get the most out of your marketing partner with these 6 simple tips.

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Like ballroom dancing and bridge, in order to be successful in marketing you need to learn how to work with your partner. In over 20 years of experience we’ve dealt with all kinds of clients, and we’ve noticed some habits that result in the most productive relationships.  Here are 6 ways to get more out of your marketing partner! 6. Tell us […]

3 Websites Hotel Pros Should Check Daily

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Searching the web is a great way to stay caught up with the news and trends of your industry, but sometimes  frequently it can be overwhelming. Like anyone else, hoteliers need to be able to find great online sources that cut through the clutter.  Here are three  sites hospitality professionals should be checking daily to stay informed! Hotel […]

Why Honoring a 100-Year-Old Coupon is Marketing Genius

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Have you ever thought about the expiration dates on coupons? Are they really necessary? It’s not like someone is going to save a coupon and use it years later right…   Right? Actually, a McConnell Marketing associate’s Grandmother was recently featured on General Mills’ blog by taking advantage of a coupon that was more than […]

Content Marketing—a Common Marketing Tool in 2013

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Original Source: The Wishpond Blog Content is fire, social media is gasoline. –Jay Baer Interesting fact: Companies that blog have 55% more traffic to their websites. According to The Wishpond Blog, “Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing.” Take a look at […]